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If you’ve been wearing the same strap for months (or years), swapping it out can make your watch feel brand new. Everest offers options across the board—from affordable and rugged to fully custom-fit. Here are three worth checking out. 1....
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In 1983, Rolex released the first GMT-Master II. Its predecessor, the GMT-Master, was originally designed to help Pan Am pilots read two different time zones at once—the local time and GMT (Greenwich Mean Time). But the watch quickly attracted a...
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In the watch world, “Pepsi” doesn’t mean soda. It means red and blue. And at the end of the day, it means Rolex GMT-Master—the dual-time watch with an iconic red and blue bezel insert, nicknamed the “Pepsi” by collectors decades...
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If Rolex could script the perfect collector’s journey, it would probably start simple. Your first step might be a steel Oyster Perpetual or an Explorer—something foundational, versatile, and reliable. From there, the natural “progression” might seem obvious: a Submariner...
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The U.S. will impose a 39% import tariff on Swiss goods—including watches—starting August 7. President Trump signed the executive order on July 31, raising the rate from the 31% tariff first announced in April. The move blindsided Swiss officials, who...
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Rolex releases are often met with mixed reception. The latest-generation Milgauss, the Celebration Dial Oyster Perpetual, and even now-icons like the Daytona were polarizing at first. The Yacht-Master 16622 followed the same path, and its story has since become one...
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When Rolex unveiled the Land-Dweller at Watches & Wonders 2025, it was easily the brand’s most significant release in years—maybe decades. It introduced a brand-new case silhouette, a fully integrated bracelet, and a high-frequency movement with a silicon escapement. On...
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