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Rolex only implements new technology when it offers a clear advantage. The brand takes an incremental approach, refining materials and movements only when there’s an undeniable benefit. This is why advancements like the Parachrom hairspring and Chronergy escapement became permanent...
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For years, the idea of walking into an authorized dealer and buying a Rolex sports model has felt like a fantasy. But according to a recent study by WatchCharts and Morgan Stanley, Rolex wait times are getting noticeably shorter. The...
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Here we are again. Every year, as Watches & Wonders approaches, speculation ramps up about a white dial Rolex Explorer. It’s a conversation that’s been happening for so long that it almost feels futile. And yet, the prediction persists. There’s...
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The Oysterflex bracelet is one of Rolex’s most significant modern developments. Introduced in 2015 on the Everose Yacht-Master 116655, it was Rolex’s first attempt at a rubber strap—except, as always, Rolex had to do it differently. Unlike most other rubber...
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Rolex doesn’t introduce new model lines often. When they do, it’s a pretty big deal. The Perpetual 1908 debuted in 2023 as Rolex’s answer to the modern dress watch, replacing the long-running Cellini line. The very next year, Rolex introduced...
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The Rolex Datejust isn’t just a classic—it’s the classic. Released in 1945, right at the end of World War II, it’s largely considered the first modern Rolex, combining an automatic movement with a waterproof case and the signature date display...
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The Rolex Le Mans Daytona is one of the most unusual modern Rolex releases—not just in its design, but in how Rolex has handled it. The white gold version debuted in June 2023 to commemorate the 100th anniversary of the...
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