The Everest Journal RSS

Rolex Wins Lawsuit Against Custom Atelier Skeleton Concept
On February 12th, 2025, Rolex won a significant lawsuit against Skeleton Concept, a French atelier known for modifying Rolex watches. The Paris Judicial Court ruled that Skeleton Concept infringed on Rolex’s trademarks and engaged in unfair competition, awarding Rolex €710,000...
Continue reading
Should You Swim In A Gold Rolex?
Rolex’s yellow gold Deepsea was met with mixed reactions. Pricing aside, many questioned the practicality of solid gold deep-diver. Honestly, I don't blame anyone for raising this question. When I picture a hyper-capable dive watch, I picture one in steel or titanium. These metals...
Continue reading

Explore the
Everest Shop!

STRAPS STORAGE POUCHES TOOLS