The Everest Journal RSS
Watches & Wonders Geneva 2023 felt like a victory lap for Rolex. They introduced a new generation of Daytona, a new model collection in the Perpetual 1908, a yellow gold GMT on Jubilee, the brand's first realistically wearable titanium watch...
Continue reading
If you collect mechanical watches, you understand (or will soon find out) that service is just part of the deal. These are fragile, complicated machines over-engineered to live on our wrists, and like any machine, they eventually need attention. A...
Continue reading
The history of Rolex is as much about brand building as it is about watchmaking. Hans Wilsdorf, the company’s founder, understood early on that innovation alone wasn’t enough — the world had to see and believe those innovations. He gave...
Continue reading
One of Rolex’s most consistent strengths is ergonomics. The usual explanations for this—case diameter, lug-to-lug, and thickness—only tell part of the story. They can’t explain why two watches with nearly identical numbers behave differently day to day. The answer lives...
Continue reading
Rolex is once again in court, but this time the fight isn’t with a customization atelier. Instead, it’s with resellers accused of marketing altered watches as “100% genuine” Rolexes. The case could shape how far the brand can go in...
Continue reading
On August 7th, Trump announced new tariffs on imports from more than 60 countries—including a 39% tariff on Swiss goods, such as watches. The following day marked the cutoff for Swiss exporters to get goods into the U.S. before the...
Continue reading
When we first handled Tudor’s new Black Bay 58 Burgundy and Black Bay 68 back in April at Watches & Wonders Geneva, the immediate impression was that both were more than simple line extensions. Yes, one was a familiar 39mm...
Continue reading
