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If you were around when Swatch and Omega released the MoonSwatch in 2022, you remember the hype: people camping outside Swatch stores, listings 10x retail on day one, and a noticeable cultural impact beyond watch enthusiast circles. Swatch has just...
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Last Saturday, a vintage Rolex Daytona that had been sitting in a drawer for over 45 years crossed the block at Sotheby's Important Watches sale in Geneva and sold for 1,151,999 CHF — roughly $1.3 million, nearly double its high...
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The watch world has had one conversation this week, and it isn't about anything that came out last month at Watches & Wonders. On May 6th, Swatch posted a cryptic, colorful video across its socials featuring the word "Royal" in...
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Every year at Watches & Wonders — the watch industry's biggest annual trade fair — Rolex unveils a handful of new references. This year, one of them was unlike anything the brand has released in recent memory: a Cosmograph Daytona...
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Watches & Wonders Geneva is the watch industry's biggest annual fair, held each spring in Geneva, Switzerland. More than 60 brands descend on the Palexpo convention center to unveil their most important releases of the year, and the sheer volume...
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On April 14th, 2026, Rolex discontinued one of the most iconic watches it has ever made. Both the steel and white gold GMT-Master II Pepsi — ref. 126710BLRO and 126719BLRO — were pulled from the catalog at Watches & Wonders...
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During Watches and Wonders last week, where Rolex releases most if not all of its new watches for the year, the brand put out a teaser video that had nothing to do with any of the watches debuting in Geneva:...
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