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Rolex Prices Are Finally Steadying — Here’s Why
After three years of steady decline, Rolex prices are quietly moving upward again. Not in a frenzy or a speculative rush, just a slow, consistent climb. According to the latest Morgan Stanley and WatchCharts report, the secondary-market value of Rolex...
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Did Rolex Just Reveal an Unreleased Watch?
A few days ago, a lavender-dial Rolex appeared in the window of Oriental Watch Company in Hong Kong. The photo spread quickly—first on Reddit, then across watch Instagram—because the proportions didn’t match the new lavender Oyster Perpetuals we saw back...
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Is Rolex a Nonprofit?
Rolex is arguably Earth’s favorite watch brand. It’s no secret they produce a lot of watches (industry estimates place output around 1 million to 1.24 million units per year).  And the revenue side is similarly speculative: headline estimates place it...
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Rolex Will Pay You to Become a Watchmaker
I’m writing this from the airport on my way to Dallas, Texas, where Everest’s U.S. fulfillment center happens to be based. Dallas isn’t exactly a watchmaking capital, but Rolex has quietly turned it into one of the brand’s most important...
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