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Is the Rolex Pepsi GMT Being Discontinued?
The Rolex GMT-Master II "Pepsi" — ref. 126710BLRO, red and blue ceramic bezel, one of the most recognizable watches on the planet — has quietly disappeared from many authorized dealer websites, even that of Rolex-owned Bucherer. That's interesting, and maybe...
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Rolex's New CPO Box Is More Than a Packaging Update
Retailers participating in Rolex's Certified Pre-Owned (CPO) program have begun receiving a new presentation box for CPO watches (pictured above). It's full-size, matching the dimensions of the box that comes with a brand-new Rolex, and shares the same sustainable material...
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Buying One Watch From the Top 3 Swiss Brands
According to the Vontobel annual report—one of the most closely watched and reliable sources for estimated Swiss watch brand revenue—the top three Swiss watch brands by sales are Rolex, then a sheer drop, then Cartier, then Audemars Piguet. We're talking...
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Pre-Owned Rolex: How Old Is Too Old?
Recently at a RedBar meetup, I was talking to someone in the market for his first Submariner. He’d narrowed it down to the current reference (the 126610, or the no-date 124060), but was frustrated with resale pricing and retail availability....
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Why Your Watch Suddenly Runs Fast (And How to Fix It)
If your Rolex is suddenly running fast—sometimes by several minutes per day—magnetism could be the culprit. Although it's increasingly unlikely with modern Rolexes, it's not out of the cards, and it's an easy problem to diagnose and fix. To diagnose...
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Rolex Cuts Production Two Years in a Row
Rolex reduced production in 2025 for the second year in a row, according to Swiss bank Vontobel, as reported by Andy Hoffman on Hodinkee. Rolex doesn't publish annual unit figures—they never have—but industry estimates have long placed output somewhere near...
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