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Rolex patented the term Rolesor in 1933, pairing stainless steel with gold in a single watch. The first executions were modest: steel Oyster cases capped with gold bezels and crowns. It wasn’t until the launch of the Datejust in 1945—complete with...
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Rolex allocations have eased slightly compared to the peak of scarcity, but many steel models—particularly the Submariner, GMT-Master II, and Daytona— can still be difficult to buy at retail. That leads to a common question: is it any easier to...
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In late July, Rolex adjusted the eligibility window for its Certified Pre-Owned program. Instead of needing to be three years old, a watch only has to be two years out from its original sale date before it can qualify for...
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Watches & Wonders Geneva 2023 felt like a victory lap for Rolex. They introduced a new generation of Daytona, a new model collection in the Perpetual 1908, a yellow gold GMT on Jubilee, the brand's first realistically wearable titanium watch...
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If you collect mechanical watches, you understand (or will soon find out) that service is just part of the deal. These are fragile, complicated machines over-engineered to live on our wrists, and like any machine, they eventually need attention. A...
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The history of Rolex is as much about brand building as it is about watchmaking. Hans Wilsdorf, the company’s founder, understood early on that innovation alone wasn’t enough — the world had to see and believe those innovations. He gave...
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One of Rolex’s most consistent strengths is ergonomics. The usual explanations for this—case diameter, lug-to-lug, and thickness—only tell part of the story. They can’t explain why two watches with nearly identical numbers behave differently day to day. The answer lives...
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