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Despite Google's AI Overview claiming "the Rolex GMT-Master II 'Pepsi' (ref. 126710BLRO) in steel has been discontinued," citing an Instagram post, the watch is live on Rolex's site at the time of publishing. It has not been discontinued outright. But...
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Here we are again, folks. The white-dial Rolex Explorer I is the boy who cried wolf of watch predictions. Enthusiasts have been calling this one for the better part of a decade. Renders circulate every spring, Rolex forums light up,...
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In 2023, Rolex opened a training center in Dallas, Texas, with a straightforward premise: the world is running out of trained watchmakers, and Rolex isn't going to wait for someone else to fix that. The Rolex Watchmaking Training Center —...
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Let’s be real: buying a new Rolex at retail can be a pain. Allocations are opaque and the pricing floor has outpaced inflation; Rolex decidedly is moving up market. But the pre-owned market—when you know what you’re looking at—is something...
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The Rolex GMT-Master II "Pepsi" — ref. 126710BLRO, red and blue ceramic bezel, one of the most recognizable watches on the planet — has quietly disappeared from many authorized dealer websites, even that of Rolex-owned Bucherer. That's interesting, and maybe...
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The word "chronometer" carries real weight in the watch world: a watch movement that has been independently certified to meet the ISO 3159 standard, which requires accuracy within -4/+6 seconds per day across a rigorous 15-day battery of tests. The...
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Retailers participating in Rolex's Certified Pre-Owned (CPO) program have begun receiving a new presentation box for CPO watches (pictured above). It's full-size, matching the dimensions of the box that comes with a brand-new Rolex, and shares the same sustainable material...
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