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The United States and Switzerland announced a new framework agreement that lowers U.S. tariffs on Swiss goods from 39 percent to 15 percent. The deal isn’t final—both sides expect a completed agreement in early 2026—but it’s enough to reset expectations...
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Most mechanical watch owners will eventually notice a little inaccuracy compared to their phone or computer clock. Maybe your Rolex is thirty seconds fast. Maybe it’s running a minute slow. Or maybe you check it for the first time in...
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Rolex has four major production sites in Switzerland—Plan-les-Ouates, Chêne-Bourg, and Acacias in Geneva, plus Bienne in the canton of Bern. In a few years, that list will grow. Roughly halfway between Geneva and Bern, a new 100,000-square-meter campus is taking...
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A while back, we highlighted an outstanding Rolex modification: an Explorer II 16570 ‘Polar’ with a GMT-Master II 16710 ‘Pepsi’ bezel. This white-dialed, Pepsi-bezeled amalgam pays homage to the mythical ‘Albino’ GMT-Master 6542 with all the charm of a 5-digit...
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When friends or family ask “Why are Rolexes so expensive?” I think they're expecting a simple answer. But the truth is very layered. With Rolex watches spanning several price-universes and influenced by both technical build and market dynamics, the full...
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There’s a ton of value to be found in today’s watch market. With more independents, microbrands, and genuinely well-built, value-oriented pieces than ever, finding an “alternative” to a Rolex is easier than it’s ever been. This list just scratches the...
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Every spring, the global watch industry converges in Geneva for Watches & Wonders—the biggest event of the year for new releases. It’s where brands unveil their latest models to the press, retailers, and, eventually, the public. For Rolex, that reveal...
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