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When Watches & Wonders Geneva opens its doors next April, Audemars Piguet will be back on the exhibitor list for the first time since 2019. The return of Le Brassus’s most famous maison is more than just another booth announcement....
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If you follow the watch world closely, you know that the amount of releases—just on a daily basis—can be dizzying. It feels like there are multiple “major” releases a week nowadays, and it can be hard to keep track. So...
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Rolex lume has changed dramatically over the decades. Early Rolex watches used radium paint, later models carried tritium lume, and by the late 1990s the brand had moved to Super-LumiNova. Today, Chromalight is the standard glow you’ll find on most...
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Most Rolex owners don’t think about bracelet links… until they have to. You misplace them in your questionably organized watch drawer. You inherit a watch that’s a link short. You gain some weight and suddenly your Submariner doesn’t sit right...
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On July 31, 2025, the White House announced a 39 percent tariff on Swiss imports, watches included. The order took effect at 12:01 a.m. EDT on August 7. It also created a narrow exception for goods that were already loaded...
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Last year, Rolex did something it had never done: it published a book about one of its own watches. Oyster Perpetual Submariner, The Watch That Unlocked the Deep wasn’t just a handsome coffee-table object. It included production estimates for every Submariner,...
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The Rolex Submariner reference 6204, produced in 1953 and released in 1954, marks the beginning of one of the most recognizable dive watches ever made. Its purpose-built design laid the foundation for the now decades-long Submariner lineage. Let’s take a...
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