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This November in Geneva, Sotheby’s will auction a watch that changed Rolex forever. It’s small, gold, and nearly a century old, but its impact on the brand can’t be overstated. This is the Rolex Oyster worn by Mercedes Gleitze during...
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In consumer electronics, the calendar drives innovation. A new iPhone arrives every fall, a new Samsung Galaxy every spring, and each version stacks small gains so people can justify the upgrade. Rolex looks like it plays a similar game each...
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Changing a Rolex bracelet or strap doesn’t have to be complicated, but it can be intimidating. Most new owners hesitate for the same reason: one wrong move could leave scratches on the lugs or a stripped screw head. The truth...
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For years, the biggest obstacle to owning a Rolex was finding one. Getting past the waitlist felt like a victory. But once you finally have the watch, the hard part isn’t over. Keeping a Rolex safe — from thieves, from...
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For much of the past decade, the idea of walking into an authorized dealer and buying a Rolex sports model felt like a fantasy. But recent data from WatchCharts, paired with the constantly updated “AD Wait Time Megathread” on r/rolex,...
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Rubber straps for Rolex have gone from niche to mainstream. What began as a way to give a Submariner or GMT-Master II a summer look has become a year-round option across the Rolex lineup. Collectors swap straps to protect their...
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Tudor has never made a moonphase before, which is why the new 1926 Luna feels like such a surprising, and welcome, addition. At 39 millimeters and priced at $2,800, it’s the brand’s first foray into a complication usually reserved for...
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