Top 5 Watches Released in September 2025 (So Far)

If you follow the watch world closely, you know that the amount of releases—just on a daily basis—can be dizzying. It feels like there are multiple “major” releases a week nowadays, and it can be hard to keep track. So far, September has brought some solid watch releases. Here’s what stood out to me this month.

Panerai Luminor Marina Militare PAM05218

Image Source: Monochrome Watches

I like this one for its simplicity and the way it looks on the wrist: stealthy case, matte black dial, and those yellowed numerals. It does without the classic Panerai sandwich dial—Panerai recessed the numerals and markers so you get depth without the cut-through look, which gives it its own character.

The history here matters. This is a modern callback to the reference 5218-202/A, the “Marina Militare” from 1993. Produced in only a few hundred examples before the Vendôme takeover, that model is one of the most collectible pre-Vendôme Panerais. Seeing “Marina Militare” on the dial again taps into that legacy and explains the buzz around this release.

Image Source: Time & Tide

It’s 44 mm and wears like a Panerai should—big and deliberate. Inside is the hand-wound P.6000 with a three-day reserve; water resistance is 300 m, and the case and bezel are DLC-coated steel. Availability is boutique-only, by request, and pricing is USD $8,800 before tax (EUR 8,500 incl. tax).

DOXA SUB 750T (Whitepearl)

Image Source: Doxa

This is a reboot of the 750T into the modern collection, offered in the full spread of DOXA colors. I’m drawn to the Whitepearl because, although I don’t own one, I’ve always liked white-dialed divers.

The numbers: 45 × 47 mm, 11.95 mm thick, 750 m water resistance, and a decorated SW300 automatic with a 56-hour reserve. That case height is worth calling out—the earlier 750Ts from the 2000s were much thicker, and this redesign sits flatter on the wrist while keeping the bold cushion-case footprint DOXA fans expect.

Image Source: Hodinkee

Price is $2,750 on rubber or $2,790 on bracelet in the U.S., with delivery marked for late September. DOXA confirms eight colorways in the lineup (Professional, Sharkhunter, Searambler, Caribbean, Divingstar, Aquamarine, Whitepearl, and Sea Emerald).

Furlan Marri Disco Diamonds Onyx

Image Source: The Hour Markers

Furlan Marri is a brand that continues to impress me. It’s always a treat to see their watches at events like Windup, and this case in particular—the vintage-inspired Disco Volante—is probably my favorite of theirs. This one with its lab-grown baguettes is excellent. Unlike many “value-oriented” gem-set watches out there, the diamonds here actually support the design instead of fighting it.

The choice of lab-grown stones is deliberate. It keeps the price in check while allowing the dial markers to feel integrated into the design language rather than bolted on. The glossy onyx dial is simple, and the six diamond markers sit where they should instead of shouting.

Image Source: Hodinkee

The case is 38 mm and very thin (about 8.1 mm), with an integrated-look crown and hidden lugs that help it wear flat. It comes on the pictured herringbone bracelet with a black calfskin strap. Inside is a hand-wound Peseux 7001 that Furlan Marri has reworked and finished; power reserve is 42 hours. The brand lists limited production and CHF 3,500 pricing. Hodinkee notes 100 pieces for 2025, with future production to be determined.

Ikepod Chronopod

Another flying-saucer-adjacent design on my list. Ikepod is a deep cut a lot of watch folks know and love, originally founded in the 1990s by Marc Newson. The UFO-like case shape was a hallmark then, and this updated Chronopod keeps that design DNA alive in a fun, approachable way.

The case is 44 mm but lug-less, so it hugs the wrist and doesn’t overhang the way the number suggests. It’s powered by the Seiko VK63 mecha-quartz chrono, which keeps the price approachable and the actuation/reset snappy. New dials like Panda, White Horse, and Gold Dots add personality without complicating the core design.

Image Source: Acquired Mag

U.S. pricing is $995; the brand’s site lists models around €790 depending on configuration. I could see myself wearing this a lot. It’s lighthearted, comfortable, and design-forward without being precious.

Bremont Altitude MB Meteor Stealth Grey

Image Source: Monochrome Watches

Bremont has been through a major design overhaul under new ownership. In 2024 the brand introduced its “Wayfinder” rebrand: a new compass-rose logo replacing the old propeller mark, new sans-serif dial font, and a simplified “Land, Sea, Air” collection structure. Alongside that came redesigned models like the Terra Nova and Supermarine, many of which dropped signature details like the Trip-Tick case and the bold dial text. Reception was mixed. Some welcomed the cleaner lines, but many longtime fans thought the new look was too generic, that the logo lost distinctiveness, and that important markers of identity—like “chronometer” text—were gone.

Image Source: Bremont

The MB Meteor Stealth Grey feels like a response to that criticism. The Martin-Baker partnership has been one of Bremont’s longest-running series, dating back to 2009. Here it returns in a 42 mm Grade 2 titanium case with a sandblasted matte finish, an embossed “meteorite-style” dial texture, anti-shock and anti-magnetic protection, and an inner Roto-Click bezel. The BB14-AH automatic inside runs for 68 hours.

Most importantly, the dial layout looks right again. The logo and text are proportioned properly, the case feels balanced, and the watch wears with the rugged confidence people used to associate with Bremont. It doesn’t erase the new identity, but it shows that the brand can refine it in ways that connect with its base.

The U.S. price is $6,600, limited to 400 pieces.

What September Actually Tells You

September hasn't been about one big headline release. It's been about breadth. On one end, a 38 mm hand-wound dress watch with onyx and diamonds; on the other, a 45 mm diver with saturation-ready specs. Panerai leaning into one of its most collectible references, DOXA trimming down a classic beast, Furlan Marri showing how to do gem-setting tastefully at CHF 3,500, Ikepod keeping its cult design alive, and Bremont listening to its critics.

Put together, it’s a snapshot of what makes the watch world fun to follow: constant variety, plenty of strong opinions, and watches that will actually get people talking.