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Rolex isn’t a brand known for abrupt change. They tend to evolve their designs incrementally—like Porsche’s 911—tweaking small details year by year rather than overhauling models outright. These subtle adjustments, easy to miss at a first glance, become clear identifiers...
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Every spring, Rolex releases new models and discontinues others at Watches & Wonders Geneva. With the event just 10 weeks away (April 14-20, 2026), we're thinking about what could be to come. Sometimes these changes affect the pre-owned market—discontinued pieces...
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In 2022, Rolex released one of the most extreme dive watches ever made: the Deepsea Challenge, reference 126067. Rated to 11,000 meters, cased in RLX titanium, and measuring 50mm wide by 23mm thick, the Deepsea Challenge is not a daily-wear...
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The Oyster case turns 100 in 2026. If any Rolex milestone feels like it should produce a commemorative watch, this is it. The waterproof case Hans Wilsdorf patented in 1926 is the foundation of every modern Rolex, with the exception...
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A U.S. Air Force veteran named David bought a Rolex Cosmograph Daytona for $345.97 in 1974 at a base exchange. He stuck it in a safety deposit box and barely wore it. In 2020, on Antiques Roadshow, an appraiser valued...
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5 Accessories Any Watch Collector Should Have.
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Coronet Magazine recently published a piece looking at the WatchCharts Rolex Market Index and came to a straightforward conclusion: if you extend the pre-Covid trend line forward, today's Rolex secondary market sits roughly where it "should" be. The boom years...
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