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This past April at Watches & Wonders 2026, Rolex discontinued the steel Pepsi GMT-Master II, reference 126710BLRO. The Pepsi had spent years as one of the hardest Rolex sports watches to buy at retail and one of the brand's most...
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Mount Titlis sits above Engelberg in central Switzerland, a glacier-covered peak with snow year-round. Getting to Rolex's newest boutique requires a train to Engelberg, a gondola up to a transfer station called Stand, and then the Rotair, a cable car...
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When you hear “Father’s Day” and “watches“ in the same sentence these days, it’s usually within the context of a sale, a gift guide, or maybe the story of an heirloom watch. When I hear “Father’s Day” and “watches,” I...
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When we started working on the Everest Deployant Buckle, the landscape for aftermarket Rolex clasps looked roughly like this: OEM Rolex replacement clasps that could run well into four figures, and a long tail of aftermarket options that were cheap,...
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The best watch to take on vacation is the one you already own. But if you own many, or you're in the market for a new one, it's fun to think about the ideal watch to take on holiday. I...
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Watches & Wonders 2026 was arguably Rolex's biggest showing in years — 58 new references tied to the 100th anniversary of the Oyster case, plus a slate of off-catalog pieces that dominated social media. Two months out, the new-release noise...
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Rolex implemented a second price increase for 2026 on June 1, and this one landed only on gold models. Solid gold references rose about 5% on average while steel was left where it was. The yellow gold Day-Date 36, the...
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