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One of my earliest articles was a think piece on the phrase “in-house movement”. Reading this article back, it’s clear that I did my research, but it’s also clear (to me, at least) that I hadn’t sat with the concept...
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Does branded storytelling actually compel us to buy watches? The short answer is yes! Let me take you along the buying journey of my new Tudor Pelagos FXD Chrono Alinghi Red Bull Racing. It all began last year when Tudor released this timepiece; I...
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Tudor just released their second carbon Pelagos FXD Chronograph, this time as a partnership with the Tudor Pro Cycling Team. The road bike racing team competes in the UCI Europe Tour, and today, embarks on their first-ever Grand Tour: the Giro...
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As someone who has seen and handled some version of every active Rolex model but never personally owned one, the idea of a “first Rolex” interests me. During Watches and Wonders 2023, while wearing a borrowed Rolex, I said something to the tune...
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While in Geneva for Watches and Wonders, Everest CEO Michael DiMartini and I spent an afternoon at the Patek Philippe Museum. During what felt like the fastest three hours of my life, we ran the horological gamut, admiring everything from...
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Almost two weeks ago, I wrote an article called Why Did Tudor Make A Gold Black Bay 58? In it I discussed Tudor’s recent 18k gold Black Bay 58 release (now available on a matching solid gold bracelet) and its...
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Should you polish your Rolex? You may already have an answer in mind. This nuanced question — disguised as a yes or no — can be taken in many directions. To keep things simple, I’ll argue both sides of the binary. Two...
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