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How long can COVID-19 live on your watch?
How long can COVID-19 live on your watch?  The answer might surprise you.  Read on to find out how you can properly sanitize your watch and stay safe during this global pandemic. Numerous studies have shown that the coronavirus can...
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Why are Rolex Submariners so Popular?
First released in 1954, the Rolex Submariner is arguably, one of the most recognizable Rolex timepieces ever. The watch has not only survived but thrived throughout trends and eras. So, what’s the secret? When the Rolex Submariner was first released,...
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“I absolutely refuse to go to Beverly Hills right now,” I say. I’m sprawled in a lounge chair by the pool reading to my kids.  My wife is standing over me, explaining that she needs to go to Beverly Hills...
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Rolex Makes a Racket in the Tennis World
Rolex is known for its deep involvement with many different sporting events - including tennis, where they are the official timekeeper of various championships including the US Open, the Australian Open, Wimbledon and more.* The partnership dates back to 1978...
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The Power Behind Panerai
Panerai is a watch brand deep in heritage and history. Panerai was originally commissioned by the Italian Navy to develop watches for their specific use in 1935, but as the orders slowed in the eighties, it was time to move on....
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