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by Aleta Saeger May 30, 2020 2 min read

Rolex is known for its deep involvement with many different sporting events - including tennis, where they are the official timekeeper of various championships including the US Open, the Australian Open, Wimbledon and more.* The partnership dates back to 1978 when Rolex first joined the Wimbledon event. More than just the clock when it comes to tennis, Rolex and the sport are, in fact, very similar in spirit.

Tennis is a unique sport and is very similar to Rolex as a brand. It is an individual-based sport as buying a Rolex watch is an individual achievement and experience. The players are not just athletic, but are elegant with fluent movements as a Rolex watch is not just a timepiece or tool watch, but a work of art. Tennis players’ personality shines through their play as they perform on the stage i.e. court just as your choice in Rolex reveals a part of your personality as well. 

Tennis is not just a sport, but a culture as well. Each championship has its own culture or environment, but tennis brings together people from all walks of life. You step into a culture that is surrounded by history and privileged lifestyle, yet it is very inclusive. As you walk around the tournaments, you find people from all walks of life. Similarly, your Rolex is not just a watch. It is a brand; it tells a story. Purchasing a Rolex, you become a part of something bigger. In both Rolex and tennis, there is a richness of tradition, pomp, and ceremony. Both intertwine tradition and modernity. It is natural, then, that Rolex partners with different athletes championed in tennis.

Similarly, your Rolex is not just a watch. It is a brand; it tells a story. Purchasing a Rolex you become a part of something bigger. With Rolex and tennis, there is a richness of tradition, pomp, and ceremony. Both intertwine tradition and modernity. It is natural then that Rolex partners with different athletes, championed in tennis. 

Rolex hosts many tennis champions as brand ambassadors including Roger Federer (who has won the most matches ever), Juan Martin del Potro, Caroline Wozniacki and Garbine Muguruza, as well as many others. They do not wear their Rolex watches during play, but you can easily spot a Rolex on their wrist at any other time. Below, Federer is sporting a 42mm Rolex Oyster Perpetual Sky-Dweller in steel. 

From timekeeping to key players, Rolex and tennis are woven together a culture beyond the game. As tennis highlights individuality, customize your Rolex with us here. 

*Note

To date, Rolex is the official timekeeper for:

Two Grand Slam tournaments:

  •  Australian Open
  • The Championships, Wimbledon

Sponsor of the two End-of-Season Championships:

  • Nitto ATP Finals (men’s)
  • BNP Paribas WTA Finals Singapore (women’s)

Sponsor of 8 of the 9 ATP World Tour Masters 1000 tournaments:

  • BNP Paribas Open
  • Miami Open
  • Rolex Monte-Carlo Masters
  • Mutua Madrid Open
  • Internazionali BNL d’Italia
  • Rogers Cup
  • Rolex Shanghai Masters
  • Rolex Paris Masters

Sponsor of two Men's Team Tennis Tournaments:

  • Davis Cup by BNP Paribas
  • Laver Cup
Aleta Saeger
Aleta Saeger



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