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Maybe you’re shopping for yourself, maybe you’re hunting for a gift, or maybe you’re deciding how to spend a Christmas bonus. If Rolex (or Tudor) is on your mind, there are a few references that make a lot of sense...
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Tudor just expanded the Ranger lineup with a new 36mm case size and a “Dune-white” dial. For collectors, this expansion is a bigger deal than it looks. The Ranger, in its modern iterations, has only been available in 41mm and...
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On November 4, 2025, a delegation of Swiss business leaders met with President Trump at the White House. The group included executives from sectors like gold refining, energy, manufacturing, and chemicals. Among them was Rolex CEO Jean-Frédéric Dufour. During the...
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Buying a Rolex sports model at retail was a long shot for most of the past decade, especially if you had little or no purchase history with an authorized dealer. Today, at the end of 2025, that picture looks different....
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The United States and Switzerland announced a new framework agreement that lowers U.S. tariffs on Swiss goods from 39 percent to 15 percent. The deal isn’t final—both sides expect a completed agreement in early 2026—but it’s enough to reset expectations...
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Most mechanical watch owners will eventually notice a little inaccuracy compared to their phone or computer clock. Maybe your Rolex is thirty seconds fast. Maybe it’s running a minute slow. Or maybe you check it for the first time in...
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Rolex has four major production sites in Switzerland—Plan-les-Ouates, Chêne-Bourg, and Acacias in Geneva, plus Bienne in the canton of Bern. In a few years, that list will grow. Roughly halfway between Geneva and Bern, a new 100,000-square-meter campus is taking...
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