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There are a lot of Everest look alike rubber straps on the market today, however none should go on your Rolex except Everest. Ten years ago when we were first to the market for rubber straps for your Rolex, our...
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If you grew up calling it pop, hearing people call it soda is hilarious. If you know in your heart it’s called a soft drink, you just can’t take people calling it “pop” seriously. Whatever you call carbonated beverages, one...
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Who doesn’t love free stuff? If you’ve ever been to a trade show or lucky enough to go to Baselworld, you know that companies love to flood their tables and booths with promotional items. Pens, koozies, shopping bags, and water...
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Well, we have all had a pretty rough 2020. If you are a watch guy through and through, your year was kinda going super crummy up until September 1, 2020 when Rolex decided to get everyone’s spirits up by dropping...
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Perhaps it was an intentional sleight of hand or maybe we were too blinded by the new shiny objects adorning our screens to notice what wasn’t there anymore. Sure we marveled at the eight brand new 41mm Submariners and reveled...
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Whether you call it Fruity Pebbles, Tutti Fruiti, or Haribo, the gem-set Everose Yacht-Master 40 Ref 116695 is a divisive entry in the Rolex catalogue. You can find a lot of hate out there for the jeweled bezel and pave...
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We’re taking a closer look behind the benefits of a curved end watch band versus a straight end watch band. There’s always two sides to choose from, one or the other. The curved end design Everest launched in 2014 closed...
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