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The Everest Journal

by Aleta Saeger December 23, 2020 4 min read

As 2020 wraps up, Everest wanted to highlight some of the Rolex trends this year. You’ll find old trends continued, and new trends emerged this year. Rolex crazes become apparent by observing auction results, reactions to new releases, Rolex Forum discussions and striking watch photography (particularly in the watch world on Instagram). But, let’s dive right in to discover Rolex’s 2020 most trending watch models.

2020 rolex trends

THE ROLEX DAYTONA

The Rolex Daytona’s popularity hasn’t decreased. At the Phillips Auction’s Racing Pulse auction this year, Paul Newman’s Rolex Daytona 6263, known as the “Big Red,” sold for an astounding $5,475,000 on December 12 of this year. This was a record sale for sure. On a side note, the auction itself brought in $28 million. This staggering figure is 10 times its estimate and double its previous record. It may be time you invested in a Rolex - particularly a Rolex Daytona

The Rolex Daytona isn’t just an eye-catching wrist watch, but it’s also incredibly useful. You don’t have to be a race driver to utilize its chronograph features, which you can learn more about here. The Rolex Daytona is a symbol of versatility. Because of this, customizing your Rolex Daytona with Everest Bands is incredibly enticing. You can dress it up to tribute its history with an Everest racing leather watch band, or make it a bit more sporty with an Everest rubber watch band. Even Rolex decided it looked great this way and released the A Rolex Daytona line on Rolex’s Oysterflex bracelet.

2020 rolex trends

Another reason the Rolex Daytona trend hasn’t died out is its waiting list. The Rolex Daytona is one of the few Rolex watches (unless it's a new release) that has quite a long waiting list. Some have had to wait up to two years before they got their hands on one (and that’s if you’re familiar with the dealer which you can learn some tricks of that trade here). So, the waiting list is another reason this Rolex model continues to be a prized possession. It adds to the mystery and reputation of owning a Rolex Daytona. 

2020 rolex trendsImage Source @ciynoel

THE ROLEX SUBMARINER

Another proven worthy investment and one of the most trending Rolex watch sports models this year is the Rolex Submariner. While it’s always been a fan favorite and classic go-to for Rolex enthusiasts, its popularity skyrocketed this year.  In the past few years, the hype has revolved around Rolex GMT models. But, this year it’s the Rolex Submariners. At the beginning of this year, we weren’t sure we’d receive new Rolex models with Baselworld shutting its doors this last spring. But, September brought us fabulous new Rolex models. And, the new Rolex Submariner line is catching our eyes, especially the new Kermit and Starbucks. 

2020 rolex trends
Image Source

The Rolex Submariner was long overdue for a movement upgrade. Watch fans are thrilled to see the date model house the Calibre 3235, and the no date model is powered by the Calibre 3230. Additionally, many would agree the slight increase in size to 41mm improved the Rolex Submariner’s design and comfort. But, the biggest pull is the color options the new Rolex Submariner line offers. 

Rolex Submariner watch fans love the color options throughout any of the Submariner lines (We’re sad to say goodbye to the Hulk this year). The color choices for the Rolex Submariner are always discussed in-depth prior to any new releases as you can see here. We’re thrilled to see they remained traditional to the green and blue color combinations as the Rolex Submariner is a traditional dive watch with only small yet still major updates to its new releases.

2020 rolex trends

While we’re thrilled with this new model, the classic Rolex Submariner Ceramic Date and Ceramic No-Date hold watch enthusiasts' hearts as well. Since the Rolex Submariner’s debut in 1953, its upgrades have been as we described above, marginal to keep the line traditional but groundbreaking with each step. And with the customization and number of straps Everest offers for the Rolex Submariner, it too is an incredibly versatile watch that can be personalized to one’s own style or a certain occasion. It’s easy to see why the Rolex Submariner models are still trending, and we anticipate that they will for many years to come.

2020 rolex trends

THE ROLEX OYSTER PERPETUAL

On the opposite side of the new Rolex Submariner line continuing to celebrate tradition (as the brand is known for), an eye-popping watch line that Rolex released this year was not only a shocker but a heart stopper as well. The new Rolex Oyster Perpetuals are on fire this year; it may be due to the bold colors so many are loving! It was a bold step by Rolex to branch from its traditional color hues, but the color variations were a huge hit. We believe this trend will only continue, especially if you’re pairing it with the perfect accessory. Everest covers this in a two part series here and here. You know we’re all about accessorizing here at Everest.

2020 rolex trends
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With a new release on any Rolex model line, there’s always a #flashback to its predecessor and in turn, the previous models gain in popularity because curiosity is sparked as to why Rolex releases a new model for a certain line. And this has been quite the topic on the Rolex Forums where many owners are noticing their popularity rise, and those searching for the Rolex OP are finding it hard to get their hands on the previous Rolex Oyster Perpetual 39mm. And, there’s a good reason for this because the Rolex Oyster Perpetual 39mm is a versatile piece as well. It’s a classic Rolex watch model that deserves attention!

2020 rolex trendsImage Source @kennybenedictlee

2020 rolex trendsImage Source @kgoodpark

After highlighting these gorgeous trending Rolex watches, you’ve probably added them to your wish list. If you’re already a lucky owner of these fan favorites, jazz it up this holiday season with a new look. Everest’s Holiday sale for 15% off your entire order plus a new watch pouch continues! Today is the last day for expedited shipping to get your Christmas gift in time, or you can gift that watch fan in your family with a gift card - always a great go to! Happy Holidays!
Aleta Saeger
Aleta Saeger


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