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Rolex has a reputation for being ultra-conservative in its design choices - some may even accuse the company of being boring. True, the brand does like to stick to certain formulas and it focuses on incremental improvements rather than revolutionary...
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Swatch has been making headlines for weeks now since teasing a new collaboration a few weeks ago - we knew water and Blancpain were involved, and the speculation began. Forums were flooded with mock ups and comments comparing this new...
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With more and more watch brands, particularly independents, popping up every year, limited edition watches are in abundance. The semantics behind terms like “limited edition”, “limited production”, and “special edition” are interesting from a marketing perspective, but I won’t bore...
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By now the topic of Rolex acquiring Bucherer is no secret (in case it is to you, read about it here). It was quite literally the sale heard around the world. Not a single person expected it or knew anything about...
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After much hype and speculation, Swatch finally released pictures of their collaborative collection with Blancpain: the Scuba Fifty Fathoms. This is the second internal collaboration we’ve seen from the Swatch group, the first of which being with Omega for the...
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The choice of diving watches has exploded in recent years, with a vast majority of watch brands offering at least one diver collection in their catalogs. Of course, this has nothing to do with increased interest in the sport or the...
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You may have noticed a trend in my recent writing: the Dirty Dozen, the most iconic field and pilot watches of World War II, and the modern Timor W.W.W. I just realized I’m seriously getting into vintage inspired military watches...
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