Three of The Craziest Rolex Designs Ever Made

When most people think of Rolex, they picture stainless steel tool watches or the classic Submariner. But every so often, Rolex veers into unexpected territory—releasing designs that defy its conservative reputation and send collectors into debate. These are the models that make even seasoned enthusiasts rethink what Rolex can be. Here are three of the boldest Rolex designs ever made.

Rolex Rainbow Daytona ref. 116595RBOW

Image Source: European Watch Company

Few watches make a louder statement than the Rainbow Daytona. First released in 2018, the reference 116595RBOW features a bezel set with gradient-colored sapphires forming a full rainbow, along with diamonds on the lugs and hour markers. The case and bracelet are crafted in Everose gold—a bold canvas for one of the most unconventional Rolex designs ever made. When it launched, the $96,900 retail price and flamboyant aesthetic drew mixed reactions. Some collectors dismissed it as too flashy or uncharacteristically “blingy” for Rolex. But limited production and high-profile fans like John Mayer, Mark Wahlberg, and Cristiano Ronaldo helped shift perceptions. Prices climbed, and today the Rainbow Daytona trades for around $400,000. Whether you love it or not, it’s a reminder that Rolex isn’t afraid to push boundaries when it wants to—and when it does, people notice.

Rolex Day-Date 40 (with Arabic Numerals) ref. 228206

Image Source: Wrist Aficionado

Introduced in 1956, the Day-Date became known as “The President’s Watch,” worn by Lyndon B. Johnson, Ronald Reagan, and even Donald Trump. But in 2015, Rolex released a version that broke from that familiar mold: the Day-Date 40 ref. 228206 with Eastern Arabic numerals and a matching Arabic day wheel. Designed primarily for the Middle Eastern market, the watch features an ice-blue dial and platinum case—elements reserved for Rolex’s most exclusive pieces. It wasn’t widely advertised or globally available, which only fueled demand. Originally priced around $85,000, it climbed steadily in value—reaching six figures within five years and now trading closer to $136,000. For collectors, it represents more than scarcity. It’s a rare example of Rolex tailoring its design to a specific cultural audience, and doing so with immense respect and craftsmanship.

Oyster Perpetual Celebration Dial ref. 124300

Image Source: Wind Vintage

In 2023, Rolex introduced one of its most playful designs to date: the Oyster Perpetual “Celebration Dial.” It builds on the colorful OP dials released in 2020—coral red, candy pink, yellow, green, and turquoise (aka Tiffany Blue)—by combining all of them in a chaotic, polka-dot dial over a turquoise base. The lacquered bubbles feel loud, fun, and totally unexpected for a brand like Rolex. It’s a bold callback to the vintage “Stella dials” of the 1970s, which also embraced color in uncharacteristically vibrant ways.

Everest Curved End Rubber Strap for Rolex Oyster Perpetual 41

Despite having no complications or precious metals, the Celebration Dial quickly became one of Rolex’s most hyped releases. Waitlists formed instantly, and resale prices soared. For a simple three-hand Oyster Perpetual, that kind of frenzy speaks volumes.

Final Thoughts

Watches like these might seem over the top, but they serve a clear purpose: they remind us that Rolex isn’t just about tradition. The brand evolves—sometimes in loud, polarizing ways. These designs challenge expectations, invite conversation, and prove that horology isn’t only about precision and legacy. It’s also about creativity, experimentation, and the occasional surprise.