Which Rolex Holds its Value the Best?

Which Rolex Holds its Value the Best?

In these unique times, we are wondering if our Rolex is still as valuable as we paid for it. The truth is that watch values go up and down due to demand of course. However, one model seems to always be in demand no matter what - the Rolex Daytona in steel. 

The Rolex Daytona, in particular the steel models, are always sold out at the Rolex Authorized Dealer and frankly the waiting list is years long. Unless you are able to purchase tens of thousands of dollars of jewelry or watches that do not have anywhere near the demand - expect to wait indefinitely. Because of this, we feel that this watch will hold its value no matter what. Even if you intend to wear a Rolex Daytona everyday and scratch the crap out of it, it will still be more valuable  on the second hand market than what you paid for from the Authorized Dealer. But, if you're looking to preserve your bracelet for possibly even more value, check out our watch bands for your Rolex Daytona HERE

ceramic Daytona holds value Rolex

Surprisingly, the Rolex Daytona actually gets more expensive with age. The Rolex Daytona that is nicknamed the Paul Newman Daytona is worth hundreds of thousands of dollars in almost any condition. The actual Rolex Daytona that was worn by Paul Newman sold at auction for $17.8 Million dollars. Holding value? More like, it may be the best investment in a single material object that grows in value. 

Recently, we did an article on the value of your Rolex in the COVID-19 world HERE. We note that the Rolex Daytona 116500LN (aka the Rolex Daytona Ceramic) has recently stayed almost exactly the same price as it was a few months ago on the second hand market. If you were able to purchase it via an authorized dealer for retail pricing, surely you have made money on it by now and holding its value for the foreseeable future.

The good news is that if you buy a Rolex watch in general you are good. With or without the Swiss shutdown, you will always have a safe investment in the Crown.

Rolex ceramic Daytona


  • Thai Hoang

    Hi i m looking the leather strap band of Rolex Cellini princess but I cannot find .Kind regards

  • Chris

    Interesting- but other than the real Paul Newman I believe that the internet is responsible for taking the least popular rolex and pumping it up over 5-6 years making it as popular as it has become. Remember initially they couldn’t give Daytona’s away, and it has the worst dial on the line for readability, Also screw down pushers stop one from that quick reaction timing, making it basically The most over hyped decision from rolex. Even they (Rolex) realize it as the yachtmaster experiments show a timing watch style movement. To constantly report on the sale of Paul’s watch as a price comparison is just mythical as the watch was sold under so many pretenses other than it being a daytona. Even the old explorer that has been wrongly linked to the same fame keeps being mentioned

  • Costa

    As a result of the current climate and this won’t change for sometime even when coronavirus is defeated the economy will suffer for a long time after that. Watches will see a big slowdown if you don’t need to sell don’t sell but you will be waiting years before they’re up to the highs again, just like the property market saw corrections. Reports on luxury assets are just hyped up to keep confidence.

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