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The Everest Journal

by Aleta Saeger April 07, 2020 2 min read

In these unique times, we are wondering if our Rolex is still as valuable as we paid for it. The truth is that watch values go up and down due to demand of course. However, one model seems to always be in demand no matter what - the Rolex Daytona in steel. 

The Rolex Daytona, in particular the steel models, are always sold out at the Rolex Authorized Dealer and frankly the waiting list is years long. Unless you are able to purchase tens of thousands of dollars of jewelry or watches that do not have anywhere near the demand - expect to wait indefinitely. Because of this, we feel that this watch will hold its value no matter what. Even if you intend to wear a Rolex Daytona everyday and scratch the crap out of it, it will still be more valuable  on the second hand market than what you paid for from the Authorized Dealer. But, if you're looking to preserve your bracelet for possibly even more value, check out our watch bands for your Rolex Daytona HERE

ceramic Daytona holds value Rolex

Surprisingly, the Rolex Daytona actually gets more expensive with age. The Rolex Daytona that is nicknamed the Paul Newman Daytona is worth hundreds of thousands of dollars in almost any condition. The actual Rolex Daytona that was worn by Paul Newman sold at auction for $17.8 Million dollars. Holding value? More like, it may be the best investment in a single material object that grows in value. 

Recently, we did an article on the value of your Rolex in the COVID-19 world HERE. We note that the Rolex Daytona 116500LN (aka the Rolex Daytona Ceramic) has recently stayed almost exactly the same price as it was a few months ago on the second hand market. If you were able to purchase it via an authorized dealer for retail pricing, surely you have made money on it by now and holding its value for the foreseeable future.

The good news is that if you buy a Rolex watch in general you are good. With or without the Swiss shutdown, you will always have a safe investment in the Crown.

Rolex ceramic Daytona

Aleta Saeger
Aleta Saeger

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