Still Waiting For a Rolex Submariner? It Might Be Time to Rethink Your Approach
Yesterday I received an email from a reader that got me thinking about the state of Rolex Submariner waitlists. He shared his frustration over a year-long wait for a steel Rolex Submariner (reference 126610LN). He had done everything right—visited his AD to express interest, revisited and established a relationship, and kept in communication over the following year. Yet, despite his efforts, he is still left waiting (except for a vague promise of a December delivery). His email inspired this article because his situation isn't unique. Many of us have been in his shoes, wondering how much longer we can wait.
Rolex Submariner 41mm on Everest Rubber Strap
The Rolex Submariner is an icon, and it’s no surprise that the steel model remains one of the most sought-after watches on the planet. At a retail price of $10,250, the 126610LN represents arguably the best value proposition at its price point, but only if you can actually get your hands on one. With waitlists sometimes stretching into years, many collectors are left feeling like they’re growing old waiting for that magical call. If you’re in that boat, I think it’s time to rethink your strategy.
Here’s the reality: prices on the pre-owned market are beginning to decrease. The days of astronomical premiums are slowly fading, and you can now find a used 126610LN for close to $12,000. Yes, that’s still a slight premium over retail, and I understand (and respect) that many "refuse to pay grey." After all, why pay more when the promise of retail is dangling right in front of you?
Final Thoughts
Image Source: The Watch Club
Of course, the decision is ultimately yours. There’s no right or wrong answer, and every collector's journey is unique. Some of you might still prefer to wait it out, hoping that the AD will come through sooner rather than later. But if you’re tired of waiting, the pre-owned market offers options that are increasingly difficult to ignore.
The watch market is always shifting, and what might be a good deal today could change tomorrow. But if your heart is set on a Rolex Submariner and you’ve been playing the waiting game for what feels like forever, now might be the time to rethink your approach. Whether you decide to pay a slight premium or opt for the previous generation, the goal is the same: getting that Submariner on your wrist and enjoying it to the fullest. And that, my friends, is worth every penny.
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