Which 2025 Rolex Releases Are Available Today?

In theory, Rolex's new watches become available right after they’re announced, but that's rarely the reality. To get a sense of actual availability, I looked at secondary marketplaces like Chrono24 and eBay. While these listings don’t reflect every watch delivered—many remain private—they offer useful insights into which 2025 Rolex models are hitting wrists and how market hype is shaping prices so far.

Oyster Perpetual (Pistachio Dial)

Image Source: Monochrome Watches

Rolex’s new pastel ‘Pistachio’ Oyster Perpetual was an instant hit. The refreshed 40mm model (ref. 134300) features a matte lacquer dial, slimmer bezel, and redesigned case and bracelet. Listings for the 40mm version are abundant, but at a steep premium—hovering between $17,000 and $20,000, far above the $6,650 retail. Even smaller sizes (31mm, 34mm, 36mm) exceed the $10,000 mark, showing the model’s broad appeal. Prices may soften over time, but demand clearly outpaces current supply.

[Learn more about the 2025 Oyster Perpetual here.]

Land-Dweller

Rolex’s new Land-Dweller is easily its most significant—and talked about—release of 2025. Inspired by the vintage Oysterquartz, it introduces a fresh case shape, integrated “flat Jubilee” bracelet, honeycomb dials, and the highly innovative calibre 7135 with a new 5Hz Dynapulse silicon escapement.

The secondary market mostly features white Rolesor (steel with white gold bezel) models. Prices for the 40mm hover around $57,000+, and the 36mm around $50,000. Precious metal versions escalate quickly: a single 40mm rose gold listing is at $130,000, while platinum models remain mostly "price upon request." One ambitious platinum listing even touches $900,000, though actual transaction prices are likely more reasonable.

[Check out our in-depth look at the Land-Dweller here.]

Daytona (Le Mans, Tiffany Blue, John Mayer)

The revamped Daytona lineup continues to dominate secondary markets. Rose gold Le Mans editions are listed well north of $300,000. The new "Tiffany blue" dial version is priced between $127,000–$200,000, while the fresh "John Mayer" green dial model starts just above $100,000. The Daytona consistently commands huge premiums, but the 2025 versions have reached new extremes—even by Daytona standards.

[Read more about the 2025 Daytona collection here.]

1908 (Settimo Bracelet)

Interestingly, the Settimo bracelet-equipped Rolex 1908 is notably absent from secondary marketplaces. Whether due to limited delivery or early buyers holding tightly, this model remains under wraps for now. How pricing and availability evolve will be something to keep an eye on.

[Explore our coverage of the 1908 Settimo bracelet here.]

GMT-Master II (Sprite and Tiger Iron)

The new GMT-Master II "Sprite," with its green ceramic dial, is out there—but in limited numbers, priced aggressively at $65,000–$70,000. Even scarcer are the Everose and yellow gold "Tiger Iron" dial versions, mostly listed as "price upon request." Expect prices for these special-dial models to remain highly volatile.

[Check out our coverage of the new ceramic-dial GMT-Master II here.]

Sky-Dweller (Yellow Gold, Green Dial)

Image Source: Teddy Baldassarre 

Rolex’s luxurious yellow gold Sky-Dweller with a green dial has also hit the market. Oysterflex strap versions start around $60,000, while full bracelet models list closer to $80,000. High aftermarket premiums here aren’t surprising given this model’s luxury position, green and gold color scheme, and complex mechanics.

Final Thoughts

Secondary market pricing—especially this close to release—is volatile and not always reflective of true transaction values. Still, these listings offer a meaningful snapshot of which Rolex models are being delivered. If you’re after one of these watches at retail, patience is likely still your best bet.