Watches & Wonders Geneva 2022: Everything You Need to Know

Watches & Wonders Geneva 2022 is right around the corner, which means that we are just a couple of weeks away from the announcement of countless new luxury timepieces. With Baselworld dead (at least for now), Watches & Wonders has become the industry’s preeminent trade show, and many top brands including Rolex and Patek Philippe will be exhibiting their new models at this year’s live event in Geneva. For watch enthusiasts all around the globe, this is arguably the most exciting time of the year, so here’s a quick overview of everything that you need to know about Watches & Wonders Geneva 2022.

What Is Watches & Wonders Geneva?

While Baselworld was the industry’s most prominent trade show for decades, Watches & Wonders Geneva is a relatively new name on the scene, as it has only existed for the last few years. Formerly known as the ‘Salon International de la Haute Horlogerie’ (or simply called “SIHH” unless you have a fantastic Swiss-French accent), the event was rebranded as Watches & Wonders Geneva in October 2019, but it was forced to adopt a completely digital format for the rebranded show’s debut the following year due to COVID-19 restrictions. 

However, since the worst of the pandemic now seems to be behind us and restrictions on social gatherings have largely been lifted, Watches & Wonders Geneva is finally able to exist as a proper in-person trade show for the first time this year. With that in mind, the event will still include a digital platform, so that those who aren’t able to make it to the in-person show can still follow along with all of the new releases, panel discussions, and digital presentations. A total of 38 brands will be participating, including many of the industry’s most famous names who have historically released their new models at Baselworld, and this year’s edition of Watches & Wonders Geneva is poised to be a noteworthy and memorable event. 

When Is Watches & Wonders Geneva 2022?

Watches & Wonders Geneva 2022 will run a full week, starting on March 30th and ending on April 5th. The event itself will consist of both a digital showcase platform (similar to last year), along with a live in-person event that will take place at the Palexpo convention center in Geneva, Switzerland. 

Live broadcasts will start every morning at 8:00 am CET and there will also be an end-of-day recap show at 7:00 pm CET, which will provide an overview of that day’s top highlights and a summary of the keynotes from the presenting brands. Additionally, along with the digital showcase platform itself, all live broadcasts will be available for replay on the watchesandwonders.com website and also on the event’s corresponding YouTube channel.

What Brands Will Be at Watches & Wonders Geneva 2022? 

A total of 38 brands will be participating in Watches & Wonders Geneva 2022 and similar to the setup of SIHH, the show’s independent watchmakers will be presenting in a space known as the Carré des Horlogers.

Exhibiting Brands at Watches & Wonders Geneva 2022:

• A. Lange & Söhne
• Baume & Mercier
• Cartier
• Chanel
• Chopard
• Grand Seiko
• Hermès
• Hublot
• IWC Schaffhausen
• Jaeger-LeCoultre
• Montblanc
• Oris
• Panerai
• Parmigiani Fleurier
• Patek Philippe
• Piaget
• Roger Dubuis
• Rolex
• TAG Heuer
• Tudor
• Ulysse Nardin
• Vacheron Constantin
• Van Cleef & Arpels
• Zenith

Independent Watchmakers (Carré des Horlogers):

• Angelus
• Armin Strom
• Arnold & Son
• Cyrus Genève
• Czapek
• Ferdinand Berthoud
• H. Moser & Cie.
• Laurent Ferrier
• Louis Moinet
• Rebellion Timepieces
• Ressence
• Rudis Sylva
• Speake-Marin
• Trilobe

With so many of the luxury watch industry’s most famous and celebrated manufacturers all coming together to unveil their new releases, Watches & Wonders Geneva 2022 will inevitably mark the introduction of some truly noteworthy new timepieces and will likely be the biggest watch-related event of the year.

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