October may be known for tricks, treats, and all things Halloween, but it’s also known as Breast Cancer Awareness Month - is a time when individuals and organizations around the world unite in the fight against breast cancer. This annual campaign serves to raise awareness, support those affected by the disease, and promote the importance of early detection and research. The watch industry has historically been a strong supporter of Breast Cancer Awareness Month with a multitude of brands producing limited edition pink watches over the years in an effort to raise money for this amazing cause - from Rolex to even Hublot.
One of the most inspiring efforts from this little hobby of ours happened just a few years ago when Revolution partnered with Loupe This and formed the Pink Dial Project back in 2021. For this online auction, 20 watch brands were asked to create a one of one, piece unique watch that had just one rule - it needed to be pink (a few years before it became the hot new dial color). Every dollar raised went to the Union of International Cancer Control (UICC), to support its global work. The project brought some of the most creative pink dials from brands that you least expected them from. Ball, IWC, Bulgari, and Sinn were just a few of the surprises during this auction that raised an incredible $525,000 to support Breast Cancer treatment and research. While there may not be an exciting new watch auction with one-of-a-kind timepieces up for bid, this year three of our favorite brands continue to support Breast Cancer Awareness by donating proceeds of their sales to various foundations.
Zenith began their work with Susan G. Komen, the world’s leading nonprofit breast cancer organization, last year when they introduced a special edition of its Chronomaster Original featuring a pink dial. For this year’s Breast Cancer Awareness Month, the brand has launched the limited edition Chronomaster Sport Pink. The watch not only raises money for a fantastic cause but also introduces two firsts for the brand. Firstly, the pink dial is the first new color for the Chronomaster Sport since the collection launched in 2021, a beautiful hue of pink with a sunburst finish. And second, this new Chronomaster features a high-polished steel bezel instead of the ceramic one that we have grown used to seeing within the collection. The 500-piece limited edition Chronomaster Sport Pink is priced at $11,500 with 20 percent of the proceeds donated to Susan G. Komen.
Image Source Zenith
Every October for a few years now, since 2019 to be exact, NOMOS has partnered with watch retailer Timeless Luxury to sell not just one, but two Club Campus models benefiting the National Breast Cancer Foundation. While not limited edition in number, these two watches are only available to purchase during the month of October, with proceeds going towards this worthy cause. The models keep the iconic Club Campus look that we have grown to love over the years, but with a few special differences. Both are adorned with an engraved caseback featuring the National Breast Cancer Foundation logo, a nod to the purpose of their design. The smaller of the two (at 36mm) includes a white/silver dial and has the traditional mixed Roman and Arabic numerals of the standard edition but with a pink seconds hand and pink outline on the numerals and inicies. For the larger 38.5mm version, a subtle pink second hand to be discreet. My favorite feature on both models can be found at 6 o’clock where the traditional “Made in Germany” quote has been replaced with “Have Hope”. Both models are available to purchase exclusively through Timeless Luxury.
Image Source NOMOS
The watch known for being tough has also committed to donating $20,000 to the Breast Cancer Research Foundation without being contingent on sales (a very commendable action). To accompany this donation, there are two pink-themed GA2100 models that you can choose from, both at a very reasonable $99.
Image Source G-Shock
It’s easy to get caught up in the prestige and glamor of wristwatches. They are a luxury after all - not needed and not necessary in any way (I mean don’t we all use our cell phones to tell the time these days anyways? - mostly kidding). It is refreshing to see brands taking the initiative to do something for a bigger and better cause, like supporting breast cancer treatment and research. So while there’s still a little longer left in October, I encourage you to consider donating to a trust worthy foundation. Or you can buy one of these watches and treat yourself with a little something too.