Rolex Price Increases in 2025: What Enthusiasts Need to Know

As we enter 2025, Rolex has announced a new price adjustment across its lineup, impacting several of its most iconic models. Here’s a quick breakdown of the changes: 

Daytona Gold Models: A significant increase of 13%
All Other Gold Models: Up by 6%
Steel Models: A modest rise of 1%
Steel Daytona: A specific increase of 2.7%
Platinum Models: Up by 1%

These adjustments reflect Rolex’s strategy of aligning pricing with market trends and the value of its craftsmanship. While the increases are varied, it’s clear that gold models are seeing the most substantial changes, particularly the Gold Daytona Models, which continues to solidify its place as a luxury icon.

Another example is the Explorer II Ref. 226570, which saw its price increase from $9,650 in 2024 to $9,750 in 2025—a modest $100 increase, equating to a 1% adjustment.

This is an important moment for collectors and enthusiasts to consider how these changes might influence buying decisions and the secondary market. Whether you want to add a new Rolex to your collection or enhance it with an Everest Band, staying informed is key.

Between 2024 and 2025, the highly sought-after Rolex Daytona Ref. 126500LN experienced a price increase in the US, rising from $15,100 to $15,500—a 2.7% year-over-year adjustment.

Check out our collection of straps and accessories to keep your Rolex looking its best, no matter the price tag. Here’s to a stylish and exciting year ahead!

Image Sources: Rolex