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by Michael DiMartini April 09, 2020 1 min read

It is official - Rolex and Tudor have announced that they are not going to release any new models in 2020. This has been our prediction for a few weeks now, (read our original article HERE that covered the possibility). TALK ABOUT DISAPPOINTING! Next thing, we are going to find out that Santa Claus is not real. But, let’s take a moment and see why this may have been the best idea.

First, Baselworld 2020 was cancelled. That pretty much made it impossible to have a brief hands-on review of the watch press and the authorized retailers. This very intricate part of the watch business was not even possible due to the COVID-19 virus affecting our lives. 

Second, stores are closed. Sadly, the authorized dealers are not even open at this time. It is better for all of us to stay home and be safe. Another point to make is that a lot of these businesses have to cover a lot of expenses right now, and a bill from Rolex for 100, 200, 500 new watches is going to most likely put them out of business if they cannot sell them.

Lastly, Rolex and Tudor are closed production wise. They are already backlogged with needed watches by their dealer network, so adding new models to the production is simply impossible. 

Is it another bummer for 2020? Completely! However, we need to stay home and stay safe and so does the Crown!

Michael DiMartini
Michael DiMartini

Michael is the creator of the Everest strap system.



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