Blue watch Rolex alternatives

While the watch community continues to speculate on what Rolex’s statement on its shortage of watches means, I advise you to follow the adage: Control what you can control. 

I’ve pointed our readers in the direction of pre-owned, older models that can still be a good value. Think five-digit Datejusts or the classic 34mm Air-King. These are legit options if you want to get into a Rolex at around the $5-6K mark.

But if you want that new-watch shine and, let’s admit it proudly, a piece on the wrist that exudes the aura of a high-end timepiece, there are many options available to purchase immediately that satisfy that desire. Of course Rolex is still, by far, the most recognizable “nice” watch brand in the world, but owning a beautiful piece that you know is horological baller material is an immensely rewarding experience. 

Let’s look at some alternatives that may not be as obvious as a Reverso, Santos or Planet Ocean, which are all good choices too. Some people like to express themselves with a watch that isn’t as common, so we’ve rounded up a few picks with blue dials or accents to help you get noticed.

Photo by Watchtime

Jaeger-LeCoultre Blue Master Thin Moon Automatic 39mm: At just 9.3mm thick with a moonphase complication, this JLC has an exquisite dial that projects elegance.

Photo by Monochrome Watches

IWC Schaffhausen Blue Laureus Sport for Good Pilot Limited Edition: With its 41mm ceramic case with a navy blue case, dial and strap, if you’ve ever wanted a pilot’s watch, but afraid of the classic Big Pilot size (46mm), this limited edition piece is an excellent choice for anyone who wants to stand out without shouting.

Photo by Swiss Watch Gallery

Piaget Polo S: The brushed bezel is the star of the show on this refined piece by Piaget. The 42mm sport watch has a horizontal striped dial, exhibition caseback and sits very comfortably on the wrist. This is a solid choice as a one watch for life for its overall versatility.

Photo by Monochrome Watches

Panerai Submersible 42mm: The knock on Panerai as a whole is that their watches are too big for the average wrist. With the 42mm Submersible you still get the tech specs of their core sport lineup, unlike the 30m of water resistance found in their smaller Due line. You get a “real” Panerai in a smaller package with this Submersible. If you are after wrist presence, this is an excellent choice.

Photo by Mr. Porter

Chopard Blue Alpine Eagle Automatic: With a 41mm case and special steel, this is a watch that straddles both elegance and toughness. With a textured dial and Roman numeral markers at 12, 3, 6 and 9, the Blue Alpine Eagle features an integrated case design that evokes Genta’s most-popular designs without looking too much like a Nautilus or Royal Oak.