Will The Snoopy MoonSwatch Replace the OMEGA 50th Anniversary Silver Snoopy?

It was the watch that quite literally broke the internet. In October of 2020, with absolutely no hints or warnings, OMEGA released a new Speedmaster featuring the most iconic dog in the world - Snoopy. The OMEGA Silver Snoopy was launched to celebrate the 50th anniversary of the Apollo 13 mission. I won’t bother going into too much detail here about the watch in general. We’ve all seen it online and most likely have been lucky enough to have seen one in person by now. There was no denying, OMEGA had a hit - and four years later, collectors worldwide are still trying to get their hands on one of these elusive pieces.  

Is Omega Discontinuing the Silver Snoopy?

In recent weeks, rumors of the Silver Snoopy's discontinuation have been creeping around the watch forums. Collectors who have expressed an interest in purchasing the watch received a mysterious email saying that the Snoopy was no longer in collection and will not be back in stock. Friends of the brand have since charioted for the brand, saying that this was an internal technological error and that there was no known intention of discontinuing the watch, but is that really the truth? It seems quite suspicious that of all the watches in OMEGA’s current collection (over 100 models), it happened to be this one model that had an error. 

Yes, I know…I’m starting to sound like a conspiracy theorist, but I have my reasons to think this way. First and mostly, while OMEGA never said this would be a limited edition model, the name itself implies that the production has to be limited. The first line of the OMEGA product description reads “This 50th anniversary timepiece pays tribute to the “Silver Snoopy Award” that OMEGA received from NASA astronauts in 1970, in recognition of the brand’s contributions to space exploration, including the Apollo 13 mission.” There’s only so long you can celebrate the 50th anniversary of an event before you have to move on from it. Thinking ahead, next year will be the 55th anniversary and OMEGA will surely have another Snoopy watch up their sleeves as it has become abundantly clear that the notorious beagle can sell watches. So unfortunately, that means this current model would have to be replaced. Though I have no idea how OMEGA could top this one and I can’t wait to see.

Swatch x Omega 'Snoopy' MoonSwatch

Image Source: GQ

Don’t fear Snoopy lovers, you may not have to wait until next year to get your hands on a Snoopy x OMEGA watch. Swatch is back at it again teasing a possible MoonSwatch Snoopy collaboration, allegedly coming in the next week! I know, I know…Swatch already fooled us once by teasing a Snoopy collaboration only to launch a limited series of MoonSwatch boxed sets to be sold at auction, but this time it feels a little different. Swatch has been placing Snoopy lunar ads in newspapers around the world and even all but confirmed the rumors on their social media feed yesterday with Snoopy front and center. Is this the perfect way to celebrate the second anniversary of the MoonSwatch while reducing and ultimately stopping production of the current Silver Snoopy OMEGA? Stranger things have happened. And according to Swatch, we only have six days before we find out. One thing’s for sure, whatever comes is likely to lead to ques and chaos similar to the original MoonSwatch craze. Which means it may be a while before many of us can get our hands on one.