Congratulations on wearing one of the finest Swiss made watches in the world - a Rolex. Perhaps, you have quite a few Rolex watches, or this is your daily watch. Regardless, you have reached the point that you are now looking to change the strap on your Rolex. The reason for change could be that you want a fresh look for your Rolex, something different, or your factory stainless Rolex bracelet is completely scratched and abused from faithfully serving its purpose for the last 20 years of wear. Now, it's just a matter of deciding on the diverse aftermarket strap options available on the market today for Rolex wearers. What are the aftermarket Rolex options if you're looking to switch from the stainless to something different? The choices range from rubber straps to leather to Nato for Rolex owners. The aftermarket replacement strap options are plentiful, but when it comes to high end quality worthy of your Rolex, there are not many suitable options. There is good, and then there is meticulous Swiss quality that you've come to recognize and appreciate from wearing the most recognized watch brand in the world - Rolex.
The real dilemma is there are very few aftermarket straps specifically designed for your Rolex - starting with rubber strap options. Under the rubber strap category alone, you can get lost in a maze of compounds and texture choices. Many of the strap options are made of silicone. What you don't read about silicone is that it's cleverly disguised as a dust and lint collector. Additional negatives - it's not UV or salt water resistant and tends to stretch to deformity. Most importantly, it doesn't allow for precision tolerances when attaching to the lug end of the Rolex case. It gives - which can cause the spring bars to disengage and jeopardize your watch falling to the concrete. The price is directly proportional to the product- you get what you pay for. So, avoid it at all costs. Search further, and you will find the “curved end” advertised rubber straps that indicate they are made to accommodate your Rolex. Forum feedback and multiple reviews point out certain facts that these are again silicone and do not have the finish of a well made rubber strap. They have what is known as flash, excess rubber from the mold cavity found in low cost production processing. Once you purchase this strap for your Rolex, upon arrival, be prepared to be seriously let down.
As a Rolex owner, you do have one option for your Rolex that will be worth every penny you pay for it, Everest. Everest Horology Products specializes in creating specific rubber and leather straps for the Rolex enthusiast. Everest has taken the aftermarket Rolex rubber strap to a whole new level. Our rubber straps are Swiss made to perfection of hand-finished vulcanized rubber. The Swiss are known for manufacturing the finest watches in the world (Rolex), so its only fair to say they used the same attention to detail when making rubber straps that will be attached to their Swiss watches. The Swiss utilize state of the art technology, which Everest has taken full advantage of, when designing the rubber strap to fit on the numerous sport models from Rolex requiring micrometer tolerances in the thousandths. The vulcanized rubber straps are precision made with a hardened plastic insert to hold the spring bars exactly into the Rolex watch case. The watch straps are hand-finished in Switzerland and then, individually inspected by Everest quality control before being packaged and shipped to Rolex customers. The result is nothing short of a Swiss-made rubber strap that is remarkably comfortable yet durable. Our rubber straps have been awarded with an unprecedented customer satisfaction record.
Everest just completed a very successful kick-starter campaign introducing its latest innovation for Rolex owners, the patent pending - End Link Leather Strap Series. An industry first design that provides a solution for a stainless steel end link fitted directly into a custom made leather strap. After studying the design a little further you realize this is not just another leather watch strap. Our Rolex replacement leather straps are produced and finished by artisan leather strap makers in Spain and the United States. Only the best leather tanneries in the world are contracted for Everest's leather bands, which are scheduled to be released for sale to the general public sometime in late September or early October according to Everest executives. You can purchase Everest Rubber Straps for your Rolex and learn more about Everest products here: http://everestbands.com/pages/everest-technology